ABSTRACT
At present the Black Sea riparian countries have different political and military orientations. The annexation of the
Crimean peninsula, belonging to Ukraine, by Russia, has changed profoundly the political, economic and military
relations in the area, with regional, continental and global influence. Sustainable economic development plans of the
Black Sea countries are seriously affected, and their adjustment is required. The Black Sea cruise market refocused, and
early specialized marketing studies show how this economic activity can grow, on the Romanian Black Sea coast, in a
sustainable way.
Keywords: The Black Sea, marketing, politics, cruises market, cruise ship.