Health communication is communicating promotional health information, such as in public health campaigns, health education. The purpose of disseminating health information is to influence personal health choices by improving health literacy (Beato & Telfer, 2010).
So, health communication research look for to refine communication strategies to inform people about ways to enhance health or to avoid health risks because the goal is to provide better and more effective communication strategies that will improve the overall health of people in society (Stacks & Salween, 2009, p. 489).
health communication is seen to have relevance for virtually every aspect of health and well-being, including disease prevention, health promotion and quality of life.