In current year, customers desire quality, price, performance, quickness, availability, and service (Sindell 2000). Therefore, internet channel applied to fulfil customer’s needs. Smith and Merchant (2001) found that e-commerce depend on visitors that entry on website, buying their products or services, and most significantly becoming repetition customers. Sector analysts have noticed that only a few website visitors come back to make purches, in spite of e-commerce is extending in the world (Ergün and Kuşcu 2013). Compare to traditional market, Harris and Goode (2004) investigated loyalty becomes more significant and also more difficult to corporate purpose for online business to gain. Whereas the loyalty of customer is great, many customers lead to forgive customer-service accident. Furthermore, it become more insensitive to price, and distribute advantage of word of mouth about the firm; which in renovation to make loyalty of customer as a beginning of maintained increase and profit (Anderson and Mittal 2000).