Again, based on our background research, we have come to the conclusion that the best way to engage our target and get them interested in the product is to get them to a place where they can see and play around with the television’s features. Obviously, in-store salespeople giving direct demonstrations and letting customers try it out for themselves would be the most effective method (as long as Samsung salespeople are reminded to be enthusiastic and persuasive). However, to engage customers digitally, we believe the best way to drive people to a store to try out the product is to drive people to Samsung’s current interactive website first. The current website does an excellent and thorough job of explaining and demonstrating the features of the product, and adding a simple call to action to get people in stores will make the website an excellent promotional tool in and of itself.