2006
World’s First THX®-Certified Home Theater Package
To fulfill Onkyo’s desire to bring THX® reference sound to as many people as possible, the company released the HT-S990THX—the first THX®-certified home theater package in the world. This convenient and user-friendly package allowed users on a budget to experience authentic theater-quality sound.
April 2006
HD Media Computer with Intel® Viiv™ Technology
Onkyo commenced sales of the HDC-7, its first 7.1-channel multi-media computer featuring Intel® Viiv™ technology. This product boasted Onkyo’s VLSC™ to reduce digital pulse noise when playing better-than-CD-quality 96 kHz/24-bit files. The computer spearheaded a new era in living-room entertainment.
August 2006
Stylish X-T1 Component System Goes On Sale
This sleek and modern component system featured selected Onkyo—original audio enhancement technology and proved a big hit with consumers.
2007
World’s First AVR with Dolby® TrueHD and DTS-HD Master Audio™
Onkyo unveiled the TX-SR605 A/V receiver in 2007—the first AVR to feature Dolby® TrueHD and DTS-HD Master Audio™ compatibility. Although films with these lossless surround-sound codecs were yet to appear, both are now dominant, and the release of the TX-SR605 demonstrated Onkyo’s commitment to serving customers with the very latest in audio technology.
August 2007
Acquired SOTEC (Later Absorbed) and Accelerated Innovation
By leveraging SOTEC’s superior PC product planning and development with Onkyo’s A/V expertise, the company was able to rapidly respond to market demands.
June 2008
SOTEC Direct Shop opened
Onkyo opened a SOTEC direct-sales store in Yaesu, Tokyo, in June 2008. A line of customers stretched down the street on opening day, eager to be first to purchase the latest computer equipment.
2009
World-First Dolby® Pro Logic llz-ready A/V Receiver
The TX-SR607 was first audio-video receiver in the world to feature Dolby® Pro Logic llz surround-sound technology, which incorporated two height or two rear surround channels. By now, Onkyo’s reputation for being first to deliver the latest features was unassailable.
2009
World’s First Windows®-certified A/V Receiver with Pandora®
Onkyo was instrumental in promoting the idea of network-connected A/V receivers to make a rapidly growing variety of entertainment available to users. The company was first to offer internet radio in a Windows®-certified receiver with the Pandora® service built into select 2009-model products.
2010
Onkyo Reenters High-End Market with Reference Stereo Amplifier
With a dominant position in the audio-video market established, Onkyo again focused its energy on high-end production Hi-Fi components. The stunning M-5000R stereo power amp was reminiscent of the M-510, which many consider a masterpiece. The amp, which was developed for music lovers by music lovers, inspired a new Reference Series family including pre-amp and CD player.