Because of this, LEGO customers are also mostly loyal and engaged. The Danish company does not underestimate this, and tries to get the most from this engagement. In 2008, they launched a website called LEGO Cuusoo (now LEGO Ideas) which allows the customers to submit their own ideas for sets, which can later on be transformed to actual products. LEGO Cuusoo has allowed products such as LEGO Minecraft to be available commercially.