P&G’s Connect 1 Develop is a web-based interface that connects the company’s
internal-innovation capability with the distributed knowledge in the global community.
From that external community, researchers, entrepreneurs, and consumers can submit
ideas that might solve some of P&G’s toughest innovation challenges. The C 1 D model
is based on the realization that innovation was increasingly coming from small entrepreneurial
ventures and even from individuals. Universities also became much more proactive
in commercializing their inventions. The Internet now enables access to widely distributed
knowledge from around the globe.