Even though it is not first priority, there is a significant potential for consumer advice services to promote more environmentally friendly and sustainable consumption patterns.
Main driving forces for setting up are usually consumer organizations (often NGOs) or governmental organizations.
To ensure independent and unbiased information for consumers, consumer advice service organization should be politically and financially independent and operates on a non-profit basis.
In many cases, information provided have led to new or better legislation and have encouraged producers to rethink and consequently improve their products and production processes towards greater sustainability.