Is Britain entering a new era of political attack ads? For decades a staple of American electioneering, the pinpointed video exposing a candidates’ background, gaffes or controversial polices has never taken hold in the UK.
In elections past parties have tended to invest in the more traditional Party Political Broadcasts – tightly regulated, sober in tone – or (admittedly hard-hitting) posters on prominent billboards. But a brief look at the Conservatives’ YouTube page suggests this may be changing.
Over recent months there has been a flutter of new election ads against Labour appearing online.