SWOT Analysis Strengths Core competencies: design, develop, market robots Innovative thanks to large R&D budget Existing alliances ; Healthy financial positioning Government contracts ;Intellectual property Weaknesses Limited visibility Patents expiring in 2019 ; Dependent on 3rd party suppliers, manufacturers ; Government dependency (contracts, R&D funding) Sensitive to economic climate (recession in 2008 to 3rd Q 2009 Opportunities ; Expand marketing efforts ; Entry into new markets ; Product expansion ; Lower-tiered / priced goods ; International presence Threats ; Competitors have more money and knowledge in consumer space ; Product substitution (from blue ocean to red ocean) ; Reduced government spending ; Break-up / non-renewing alliances ; Employees leaving