By better understanding current tablet activities and their context, these findings may serve as a basis for anyone designing and developing applications and sites for tablets. Especially for highly engaging tablet activities, we need to consider the constraints and opportunities of the context of use; for example, using tablets while lying in bed may require a tailored user experience and a particular interaction technique. It is also important to take better advantage of the disposition of tablet users by providing more opportunities for playful interactions and explorations in terms of how content is presented and revealed. Furthermore, website designers need to ensure their sites offer the full feature set while being tailored towards tablets. They should make a concerted effort to optimize their existing sites to “just work” on tablets, using responsive design. This will result in reduced effort of developing separate sites for each device, but it also encourage scrossdevice consistency and a unified user experience. At the same time, sites need to take advantage of the unique affordances of tablet devices to support gestures like touch and swipe.