In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark.[5] In 1911 they became the outfitters for Roald Amundsen,[5] the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his presumed ill-fated attempt on Mount Everest in 1924.[6]
In 1914, Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat".[5] After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.[5]
Burberry also specially designed aviation garments. A.E. Clouston and Betty Kirby-Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.[7]
Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS).[8]
During the 1970s, the brand became popular with the British casual cult, leading to its being associated with members of football firms by the 1990s and 'chavs the following decade.[9][10]
In 1998, Burberrys changed their marketing name to Burberry.[11]
In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark.[5] In 1911 they became the outfitters for Roald Amundsen,[5] the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his presumed ill-fated attempt on Mount Everest in 1924.[6]In 1914, Burberry was commissioned by the War Office to adapt its officer's coat to suit the conditions of contemporary warfare, resulting in the "trench coat".[5] After the war, the trench coat became popular with civilians. The iconic Burberry check was created in the 1920s and used as a lining in its trench coats.[5]Burberry also specially designed aviation garments. A.E. Clouston and Betty Kirby-Green made the fastest flying time to Cape Town from London in 1937 and were sponsored by Burberry.[7]Burberry was an independent company until 1955, when it was taken over by Great Universal Stores (GUS).[8]During the 1970s, the brand became popular with the British casual cult, leading to its being associated with members of football firms by the 1990s and 'chavs the following decade.[9][10]In 1998, Burberrys changed their marketing name to Burberry.[11]
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