The innovation was directed at the concept of
professional portfolio, developing specific products for
the food service and it does not necessarily replicate
the retail products. In this conception, the highlights
are Creme Culinário Elegê and Chicken McBites. The first
gathered milk and vegetable base in a tasty alternative
to cream in cooking savory recipes such as estrogonofes,
lasagne, pies and pastries also in sweet recipes like
cakes and pies. The second consists of small cubes of
breaded chicken breast of McDonald’s, launched in June
and delivered in over 700 chain restaurants in Brazil,
Paraguay and Uruguay