Type C ideas, which represent new and improved ways of perfroming old functions, account for the largest number of startups. In fact, most new ventures, especially in the service industry, are founded on "me, too"strategies they differentiate themselves through superior service or cheaper cost. His KaBloom, Ltd. outlets offer more than 200 varieties of frest cut flowers, compared with an average of 40 at large supermarkets and 20 at most flirists. KaBloom, keeps its prices low about half the industry norm by buying directly from growers and distributors, as opposed to buying from wholesalers. Its online store charges less than half as much as 1-800-Flowers. KaBloom's physical stores are better lit and twice as large as many mom and pop shops. A walk in our store is like a walk in a garden, says Hartstein.