What Figure 10.2 suppresses is the volume of matches that were televised each season and the impact of the number of games. The period after the 1999 – 2000season in Figure 10.2 shows an upward trend in television audience ratings. However, taking into account the number of games televised each season, the story is rather different. Figure 10.3 shows the mean audience ratings per match by season. What is evident from Figure 10.3 is that there is a declining trend during the later part. The principal reason for this is the increased number of televised matches