The market for cellular phones is with more than 1 billion units
one of the most exciting and at the same time technically
challenging markets for embedded systems. As it develops from
a strongly technology and network centric into a consumer
centric environment some of the existing paradigms for the
design of the respective embedded systems need to be revisited.
Examples are the split between hardware and software, the
partitioning between RF, mixed signal and digital architectures
and devices. There are some already visible changes in the
consumer behaviour that drive such changes like the so-called
“Web 2.0”, new types of content or new business models like
flat rate tariffs.