The criticism of the TC and KC methods refers, first of all, to the stress the staff is subjected
to due to their application. In response to this critique, some organizations preferred
to reduce the degree of performance generated by these methods in order to reduce stress. It
is worth noting the fact that these continuous cost reduction methods are stressful through
their very nature. Therefore, we must avoid the tensions created by ¨the dictatorship of marketing
¨ and some difficulties such as: the excessive segmentation of the market, the
increased communication costs and the pressures on the suppliers