To this day, there are still drivers and passengers who die in road accidents because they were not buckled up. Wearing a seat belt reduces by half the risk of being killed or seriously injured in an accident. The SAAQ continues its efforts to raise awareness of seat belt use with ads posted on the Internet as well as in bars and restaurants. This French-language campaign mainly targets youth age 16 to 24 to bring them to adopt this safety behaviour as early as possible. If all Quebecers buckled up, 50 deaths and 140 serious injuries could be prevented every year.