The success cannot solely be attributed to preparation. Hard work is also a major factor contributing to success. According to Outliers, “if you work hard enough and assert yourself, and use your mind and imagination, you can shape the world to your desires” (151). The Borgenichts are a good example of this principle. The Borgenichts were poor Jewish immigrants who came to the United States in 1889 (139). Prior to arriving in New York, both Louis and Regina Borgenicht were involved in the garment industries in their respective home countries. Louis and Regina Borgenicht created their own garment business in the Lower East Side of Manhattan. Originally creating only children’s aprons, the Borgenichts expanded their business to include adult aprons, petticoats and women’s dresses. The Borgenichts began expanding their business even further by hiring employees. “By January 1892, the Borgenichts had twenty people working for them…” (146). By conventional standards, one can argue the Borgenichts were not overtly successful. However, one must take into account the idea of relative success. Compared to the lives the Borgenichts lived in their respective home countries, live in the United States was prosperous and successful. Gladwell states, “the longer he [Louis] and Regina stayed up at night sewing aprons, the more money they made the next day on the streets” (149) . The idea of hard work was crucial in creating the Borgenichts success. By working harder they were able to produce more garments. Producing more garments allowed the Borgenichts to make more money. This concept is rather easy to understand. Gladwell states, “[h]ard work is a prison sentence only if it doesn’t have meaning” (150). The Borgenichts endured hours of difficult work in order to improve the quality of their lives, and they succeeded.