In a report on NBC TODAY, a variety of developmental and reading experts from around
the US were interviewed about teaching babies to read. They reported: “From coast to
coast, TODAY found 10 experts who were all of the same basic opinion: “Young children
can be made to recognize or memorize words, but the brains of infants and toddlers are
just not developed enough to actually learn to read at the level the way the enticing
television ads claim they can”[1].