5. Strategy and Procedures
5.1 Strategy
After consultation meetings with the project counterparts, it has been agreed that the strategy of this activity should be:
a) The awareness building campaign should not be just an event/festival. It should be something that is useful in real life of the villagers.
b) Demonstration of the ICS with brief, clear information on the benefits gained from using the ICS is the way to convince the local people.
c) Enhance ICS volunteers to be knowledge/experience disseminators; or ‘barefoot promoters’ to their neighbors – a peer to peer approach.
d) Provide knowledge on benefits gained by using ICS, in term of financial-time saving as well as better health of users and family members.
e) Provide campaign materials to be distributed by the volunteers, TAOs, concerned or interested agencies.
f) Since there is no ICS producer in MHS, providing supports to MHS potential users is essential for realization and adoption of this RE device. At the initial stage, support for buying and transport of ICS from Chiang Mai to MHS seems to be most needed.
g) Proved better quality of ICS, comparative price, and easy access to the device can create trust and change buying decision of cooking stove.
h) Quality control to ICS producer is essential for new adoption.
i) Market linkage between stove producer and potential customers is expected to increase number of ICS utilization/ users.
j) Use smart incentives to create impacts.
• Potential users pay 80% of the total price of the ICS. While the project helps support the remaining 20% of the cost and transport ICS from Chiang Mai to TAO offices, as an incentive. From analysis, the potential buyers in peri-urban settings of Wieng Nua and Pha Bong have adequate livelihoods. Consequently, they should have ability to pay big portion for this RE device. However, the project will reserve 100% grant support of ICS cost to some poorest of the poor in these 2 areas.
• All new ICS buyers will be enhanced to be the next group of ‘ICS barefoot promoters.’
5. Strategy and Procedures 5.1 StrategyAfter consultation meetings with the project counterparts, it has been agreed that the strategy of this activity should be:a) The awareness building campaign should not be just an event/festival. It should be something that is useful in real life of the villagers.b) Demonstration of the ICS with brief, clear information on the benefits gained from using the ICS is the way to convince the local people.c) Enhance ICS volunteers to be knowledge/experience disseminators; or ‘barefoot promoters’ to their neighbors – a peer to peer approach.d) Provide knowledge on benefits gained by using ICS, in term of financial-time saving as well as better health of users and family members. e) Provide campaign materials to be distributed by the volunteers, TAOs, concerned or interested agencies.f) Since there is no ICS producer in MHS, providing supports to MHS potential users is essential for realization and adoption of this RE device. At the initial stage, support for buying and transport of ICS from Chiang Mai to MHS seems to be most needed.g) Proved better quality of ICS, comparative price, and easy access to the device can create trust and change buying decision of cooking stove. h) Quality control to ICS producer is essential for new adoption. i) Market linkage between stove producer and potential customers is expected to increase number of ICS utilization/ users.เจ) ใช้สมาร์ทแรงจูงใจในการสร้างผลกระทบต่อ •เป็นผู้ใช้จ่าย 80% ของราคารวมของ ICS ในขณะที่โครงการช่วย สนับสนุนที่เหลือ 20% ของต้นทุนและ ICS จากเชียงใหม่ไปเต่าสำนักงาน ขนส่งเป็นสิ่งจูงใจ จากการวิเคราะห์ การซื้อที่มีศักยภาพในการตั้งค่า peri เมืองเวียงเหนือและผาบ่องมีวิถีชีวิตที่เพียงพอ ดังนั้น พวกเขาควรมีความสามารถในการชำระค่าส่วนใหญ่อุปกรณ์ใหม่นี้ อย่างไรก็ตาม โครงการจะจอง 100% เงินช่วยเหลือสนับสนุนของ ICS ต้นทุนบางอย่างยากจนที่สุดของคนจนในพื้นที่เหล่านี้ 2 •จะเพิ่ม ICS ซื้อใหม่ทั้งหมดเป็น กลุ่มของ 'ICS แบร์ฟุตก่อการ' ถัดไป
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