Some key takeaways from the report and ASEAN broadly:
Of the 171 companies surveyed in the report, 76 percent of survey respondents have a strategy around the ASEAN
ASEAN’s economy could exceed $4 trillion by 2020
ASEAN is home to 10 percent of the world’s population and by 2018, it will be the world’s 5th largest economy
Disparate laws and business regulations were cited by survey respondents as the main barriers to companies adopting a consistent approach to sales and marketing.