David Neeleman, letBlue’s founder and chaiiitfgfifit _
- . sought to “bring the humanity back to rm Have. it ,
launching operations in February 2000. kill-er ‘ W."
‘pg‘uished itself from its competitors by providing supcttflt
iuStomer service at low fares. The letBlue ettpetlente in"
' eluded brand new airplanes, leather seats, and personal
, lsatellite TV service. The firm experienced rapid early
lgrowth. In a period when most US. airlines struggled m
the aftermath of the September 1 l, 2001 , terrorist attacks.
IetBlue reported 18 consecutive quarterly profits.
‘ Then in 2005, letBlue announced its first net loss of
$20 million. The disappointing results were attributed
‘to spiraling fuel prices, aggressive competition, and im-
a; creasing operating costs. Global events, such as war. pt)?
litical turmoil. and natural disasters contributed to the.
Ense in fuel prices. The average price fora barrel of oil in.
£2003 was $30. by the summer of 2005 prices had climbed._ .
gabove $60 per. barrel. The legacy airlines werebecoming
.1 more competitive after exiting'bankruptcy and strc§m;.. _. _
I :ln'nng2 their operations to benefit from econ“,
ascale. Analysts speculated that 1am,“ m.” r -_ ,
_ growth pains; their maintenance costs on
were increasing. employees we ‘- - -
David Neeleman, letBlue’s founder and chaiiitfgfifit _- . sought to “bring the humanity back to rm Have. it ,launching operations in February 2000. kill-er ‘ W."‘pg‘uished itself from its competitors by providing supcttfltiuStomer service at low fares. The letBlue ettpetlente in"' eluded brand new airplanes, leather seats, and personal, lsatellite TV service. The firm experienced rapid earlylgrowth. In a period when most US. airlines struggled mthe aftermath of the September 1 l, 2001 , terrorist attacks.IetBlue reported 18 consecutive quarterly profits.‘ Then in 2005, letBlue announced its first net loss of$20 million. The disappointing results were attributed‘to spiraling fuel prices, aggressive competition, and im-a; creasing operating costs. Global events, such as war. pt)?litical turmoil. and natural disasters contributed to the.Ense in fuel prices. The average price fora barrel of oil in.£2003 was $30. by the summer of 2005 prices had climbed._ .gabove $60 per. barrel. The legacy airlines werebecoming .1 more competitive after exiting'bankruptcy and strc§m;.. _. _I :ln'nng2 their operations to benefit from econ“, ascale. Analysts speculated that 1am,“ m.” r -_ ,_ growth pains; their maintenance costs on were increasing. employees we ‘- - -
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