Place. How to get the ‘product’ to the internal customer. Channels of
distribution for information, services and training can be developed
and optimized. These could include team briefings, seminars and
day-to-day business interactions.
Price. This is a complex issue. While it is relatively easy to cost factors
like training, communications vehicles and other associated tangible
costs, it is worth remembering that a price is also paid by the group
and/or individual. This ‘psychological’ price is difficult to measure,
but important. It takes the form of uncertainty, loss of status, stress
and loss (hopefully short-term) of operational efficiency.