THERE IS NOTHING LIKE THE POKÉMON BRAND
One of the most difficult things about successfully launching a new game into the modern marketplace is letting people know that your game exists. But marketing isn’t a problem for a brand as powerful as Pokémon.
It never seems to die. Pokémania first swept the world in the 1990s, but Pokémon’s biggest years were much later.
The sales of toys, cards, games, movies and more,
With the arrival of Go, Pokémon is free and will play on a device that’s already in your pocket. Whether people are playing out of nostalgia, curiosity, or hardcore fandom, the price is right for millions of fans who have been waiting for a real Pokémon game to appear on a smartphone.
But in order to take full advantage of a powerful brand you need to also play off the user’s expectations. If there’s one thing that’s core to the game’s success since the beginning, it’s the catchphrase -- “Gotta Catch ’em All!” This isn’t just a slogan, it’s the fundamental set of directions for every iteration of the game. Pokémon Go may play differently from its Nintendo handheld predecessors, but this core concept remains the same.