Sometimes easy meets difficult have you ever been assigned an easy take which for you is actually very difficult to perform may be for anybody else and that is when you experienced frustration i have experience that when i started taking singing lessons and my teacher told me to breathe when my diaphragm that's easy to her natural breasts but actually very difficult to do and it's a secret all the greeks singers and it's similar to what happens when boss comes into a meeting and tells you to think out of the box come on guilt me your creative ideas think out of the box i wanna hear that i need innovation easy simple but actually very hard to do you need to practice you need to know how to get out of the box were to go an outlook come back inside the box because that's where we live we actually live insider boxes so i wanna ask these questions i asked those questions to myself and this presentations the little journey though my answers i hope that some of these will resonate with yours so the frist thing is to asked why why it should be really go out of the box because inside the box we feel safe we agree with everybody else and when we go out we risk our reputation we worked so hard for a lifetime to build it up why should we risk it is this something which is luxury that only a few people can do or is it really a necessity so why think of our lives today we are really part of the network we are nose in a network we share information in real time and we in the end all pos es the same information that's the end . Of it and that is a scary thought if we all possess the same information what makes a difference between ourselves word docs are dignity as human beings lie you really depends on what we generate with that common shared information so to think creatively to go out the box is not a luxury it's a necessity for us and for our dignity as human beings so which books are we talking about we must have a cler definition so that we are talking about something apecific it's not our mind we cannot think out of our minds it's a boundary within our minds the boundary between what we know and what we have in still or yet thought about what is our mind what is our knowledge structure is an emergent phonomenon out of the complex mechanism which is the brain we star with initial conditions our genetic heritage we have boundary conditions the environment we have in direct experience years and years spent in school and university to learn what other prople have thought what other people have discovered what other people have created and then we have our own direct experience our successes are faders that really make what we are all this build the and hill within which we live and will live very well in that and whatever we think inside that on here that box we feel safe .