Heffington said he isn’t particularly interested in the “tight, backup dancer experience,” where the singer leads a group of dancers into synchronized steps, because it’s already been mastered (by Beyoncé?). He takes inspiration instead from the videos floating around Vine and YouTube in which regular people invent their own moves, or turn a professional routine on its head and serve it back. “Gimme a bombastic twerk video, give me reworked Mr. Jackson moves, I love it all,” he said.