Other recent launches include Illamasqua's Lip Lure, the product name expressing the purpose of wearing lipstick to attract attention. With a glossy finish, the long-lasting liquid formula comes in Sorbet and Virtue reds, as well as daring deep purple and green. Choosing one of the 10 Lip Lures is much easier than picking atube from Urban Decay's epic Vice range, whose 100 options include 74 new shades in six different finishes. shortlisting the palette, 18 shades are categorised into blue-based and yellow-based reds. Doubt for instance is a matte red with a blue undertone and Wrath, a metal- lic red. The naming of the collection further reflects how lip stick is a woman's vice, with the retail therapy ing make-up junkies to add more than one tube to the cosmetics bag.