Feasibility Criteria Approach
Following questions, can gain insights
into the viability of their venture:
Is it proprietary?
Are initial production costs realistic?
Are initial marketing costs realistic? To identify target markets, market channels, and promotional strategy.
Does the product have potential for very high margins?
Is the time required to get to market and to reach the break-even point realistic?
Is the potential market large? Must look three to five years into the future, because some markets take this long to emerge.
Is the product the first of a growth family? If they do not realize a large return on the first product, they might on the second, third, or fourth.