Hatyai Paradise hotel and resort has targeted among all class of customers but will focus more on Muslim people, middle-income to low-income class such as the government officers or an ordinarily people. In addition, this hotel concern about the quantity of customers who use their service rather than the amount of money their customers are willing to pay. In order to become success and gain more profit the most outstanding strategy adopted by this hotel is that, it is one of the hotels in Hatyai that have the Harlan sign. The reason why Harlan sign has became crucial for Muslim people is that they can make sure that all the cuisines, equipments, and facilities in the hotel are suit for their religion so that they can be able to utilize and consume it without worrying about the religion barriers.
In term of environment, Hatyai Paradise Hotel and Resort is elaborately decorated with a resort style for instance, there is a large size of pool provided for both adults and kids that stay in the hotel. Furthermore, the pool is surrounded by magnificent plumeria which has a wonderful smell and color. This view attracted most visitors to take a picture with while enjoying an amazing time in this hotel. Therefore, the result of using these strategies can make the hotel perform well in competing with others and can achieve their goal effectively.
Managing the hotel business required a variety of skills such as Human resources management, analyzing and decision making and technological skills. For Hatyai Paradise hotel, they decided to hire a general manager to manage all the divisions and sectors in the hotel in order to reduce the tension of the CEO.