o Well-established product: sorghum beer is a traditional drink and is closely associated
with the culture and heritage of many South Africans. Almost all malt beer consumed in
South Africa is produced in the country.
o Nutritious food product: industrially brewed sorghum beer has a low alcohol content
(3,2%), high nutritional value and a rich source of nutrients, namely proteins,
carbohydrates, complex starches, energy, vitamins and minerals.
o Healthy product: when used in moderation, it can make a substantial contribution to the
consumer’s diet.