The encapsulated pigments were utilized in coloring jelly powder as an alternative of synthetic
color. Sensory evaluation were run to identify best encapsulated natural color concentration in jelly
powder formulation according to acceptability by consumers. A jelly with added 7% encapsulated color
had higher scores than the commercial jelly containing synthetic color for all the sensory attributes
evaluated. Physicochemical properties of produced jelly including moisture content, hygroscopicity,
acidity, ash content and texture were not significantly different with control sample while, syneresis and
solubility of the samples prepared with encapsulated color was significantly reduced.