The elaboration of the SPF begins with the mapping of the Moments of Truth experienced by
the customer. Then, the interactions between the customer and the contact personnel are
identified, being recognized the activities of the latter. Successively, the activities of support,
production and management staff are described.
After establishing which moments of truth are critical for the customers quality perception, it
can be identified which activities within the company – or which activity sequence – play an
essential role in the customer perception regarding the company performance.
Our proposal is to use the SPF to identify the key-points of the process and evaluate the
failures that are likely to occur during its execution. These points will serve as the basis for
the application of FMEA technique.