1.They have artistic craftsmanship of leather goods
2. Perfectly depicted modern design
3. Very well established brand image by good advertising
4.Headquarters at the Words high fashion capital- New York
5. Have been around since 1941 and have attracted customers to their designs since then
6.Multiple Channel and geographical coverage
7.They are located in 730 cities and have about 12000 employees
8. Product Innovation, Relevance and Excellent value