As it was mentioned before, Freund de Klumbis and Munsters ( 2005) explain that
based on demographic, social and cultural changes, the fast growth cultural tourism
has undergone since 1980 and is a direct result of the rising interest for art, culture
and history. These changes influenced the choice of the hospitality product as a factor
of the guest’s cultural experience. With regard to the demographic factors, the strong
increase of senior citizens in the Western world has significantly extended the market
for boutique hotels since the interest for culture grows with one’s age. Furthermore
the customer of luxury hospitality industry consists of a growing number of retired,
active, moneyed people in excellent health. All this makes this market segment an
interesting target group for the luxury hospitality industry.