novation is about breaking with tradition. For something to become innovative, the principles on which the process, product, service or method are based, have to be fundamentally different from those that existed before. Every human being is capable of producing innovative ideas, products or services. Innovation is not dependent on the wealth, status, position, age, gender or any other characteristic of individuals except the ability to think for themselves. Executives who wish to lead their organisations to innovation must set an example by encouraging and rewarding innovative ideas of their staff. By its very nature, every innovation leads to something new, but not every new thing is an innovation.