The subjective nature of the services offered by companies in combination with a stereotype client more and more
demanding has developed the need of concentrating efforts in the study of service quality; as well as its measure, assurance and
pursuing in order to improve, in a continuous way, the services offered. Nowadays, there is much talking about quality, as
education quality, industrial quality; therefore service quality cannot be omitted. It is an important matter and the foundation of
any company because the failure or success of any organization depends on it. One of the main quality indicators in a service is
the client’s satisfaction. However, the general outcome in this kind of business relies on aspects and variables such as individual
perception and the specific characteristic of each service, which makes its study more complex.