•The successful political party fashions a national consensus out of myriad economic, social, ethnic, and cultural interests.
•Embrace various interest groups while reconciling and forging these disparate groups into workable majority.
•Attracting voters across as wide a spectrum as possible is imperative for a party.
•Candidates frequently appeal for vote by promising to deliver on bread-and-butter issues rather than taking strong stands on ideological issues or bold policy proposal.