Finally, the concept of welfare enjoys currency in ordinary thought. As a measure of how well we are faring, welfare is something we care about long before we enter the philosophy room. When we confront important decisions in our lives – where to go to college, what career to choose, whether to marry, in what part of the country to live – we may consider which of one’s alternatives is most in one’s interest – that is, which one maximizes one’s welfare. Many moral and social emotions, such as envy, compassion, love, and greed, are bound up with the concept of welfare. For instance, it may be that to love someone is, in part, to wish him well.