To explain and demonstrate this problem of selecting a suitable PD methodology,
a hypothetical case study described in our earlier paper (Anand and Kodali, 2007) is
used. However, the circumstances and situation for the same has been adequately
modified. The organization considered is a two-wheeler manufacturing organization
which aspires to be the market leader in India. It is poised for growth in terms of
increase in number of customers and volume. The product managers and marketing
executives are interested in expansion of their product portfolio through the
development of various new motorcycles to cater to the different market segments.
They are in the process of developing the following new products:
. A cost effective bike with improved mileage and additional features such as
auto-clutch, improved fuel injection, etc.