IN LITTLE MORE THAN HALF A DECADE,
Facebook has gone from a dorm-room novelty to a
company with 500 million users. It is one of the
fastest growing companies in history, an essential
part of the social life not only of teenagers but hundreds
of millions of adults worldwide. As Facebook
spreads around the globe, it creates surprising
effects—even becoming instrumental in political
protests from Colombiato Iran.
Veteran technology reporter David Kirkpatrick
had the full cooperation of Facebook's key executives
in researching this fascinating history of the
company and its impact on our lives. Kirkpatrick tells
us how Facebook was created, why it has flourished,
and where it is going next. He chronicles its successes
and missteps, and gives readers the most
complete assessment any where of founder and CEO
MarkZuckerberg, the central figure in thecompany's
remarkable ascent. This is the Facebook story that
can be found nowhere else.
How did a nineteen-year-old Harvard student
create a company that has transformed the Internet
and how did he grow it to its current enormous
size? Kirkpatrick shows how Zuckerberg steadfastly
refused to compromise his vision, insistently
focusing on growth over profits and preaching that
Facebook must dominate (his word) communication
on the Internet. In the process, he and a small group
of key executives have created a company that has
changed social life in the United States and elsewhere,
a company that has become a ubiquitous
presence in marketing, altering politics, business,
and even our sense of our own identity. This is
the Facebook Effect.
IN LITTLE MORE THAN HALF A DECADE,
Facebook has gone from a dorm-room novelty to a
company with 500 million users. It is one of the
fastest growing companies in history, an essential
part of the social life not only of teenagers but hundreds
of millions of adults worldwide. As Facebook
spreads around the globe, it creates surprising
effects—even becoming instrumental in political
protests from Colombiato Iran.
Veteran technology reporter David Kirkpatrick
had the full cooperation of Facebook's key executives
in researching this fascinating history of the
company and its impact on our lives. Kirkpatrick tells
us how Facebook was created, why it has flourished,
and where it is going next. He chronicles its successes
and missteps, and gives readers the most
complete assessment any where of founder and CEO
MarkZuckerberg, the central figure in thecompany's
remarkable ascent. This is the Facebook story that
can be found nowhere else.
How did a nineteen-year-old Harvard student
create a company that has transformed the Internet
and how did he grow it to its current enormous
size? Kirkpatrick shows how Zuckerberg steadfastly
refused to compromise his vision, insistently
focusing on growth over profits and preaching that
Facebook must dominate (his word) communication
on the Internet. In the process, he and a small group
of key executives have created a company that has
changed social life in the United States and elsewhere,
a company that has become a ubiquitous
presence in marketing, altering politics, business,
and even our sense of our own identity. This is
the Facebook Effect.
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