However, it must be recognized that at present resource managers at site level still lack
a fundamental understanding of ecotourism management and an ability to develop the
resources‟ ecotourism potential. Most of the managements are focused on meeting the
demands of the tourists rather than the needs of the ecotourism resources. Moreover, the
activities, educational provision and the interpretation materials are still rather
uninspiring. Most of the existing ecotourism focused on adventure travel and nature
appreciation rather than the serious educational provision which would have a greater
impact on the goal of promoting sustainability. Both marketing and service provision
are still underdeveloped.