Title :
“A comparison of advertising and sales strategy of Topshop and H&M. Which is more successful in attractive customer?”
The purposes of this essay is:
Compare advertising and sales strategy of Topshop and H&M.
Introduction:
Today , The business grew suddenly and the new brands happen quickly in fashion as well. So the marketing of each brand must be using advertising to reach a customer to buy the products So advertising be able help marketing get succeed as soon as. we can see an example from Topshop and H&M. they can use advertising to do customer need to purchase the products.
Paragraph1 : Approach strategy of marketing & advertising of Topshop and H&M ( information background)
-Marketing planning
-Advertising and promotion
-Creation , design , idea , media of advertising
Paragraph2 : Compare Topshop and H&M
-Sales strategy
· Product
· Pricing
· Target group
· Communications/Promotion
Paragraph3 : Evaluation
- Sales reviews
-Customer research (Opinions of customers)
Conclusion :
Advertising can help to increase the number of sales. If company has interesting ads and attract new customers and retaining old customer need to purchase the new products.