To Inform: Introduce new product, service and destination • To Persuade: Inviting customer to use product and service with attractive package tour price and more mileage plus – FFP • To Remind: Promoting product and service consistently so that customer will always remember the airline such as using the words i.e. THAI – Smooth as Silk, Singapore Airlines – A Great Way to Fly • To Convince. To ensure customer on the trust and reliability of the airline’s product and service, consequently will create the desire and purchase. • To Pass On. To pass on the correct information and establish the positive image of the airline