While acceptance of the data warehouse generally proceeded in a top-down fashion, there was a notable success in which the push was bottom-up (intervention point 2 in Figure 1).
The users championed the warehouse because they recognized the task fit and value to the organization.
They convinced their unit leader, who initially had been unsupportive of the data warehouse, of the warehouse’s value and thereby converted the leader into a supporter.
This result is surprising in that it is counter to most prescriptions for technology adoption.
It shows that not having a champion is not necessarily a death sentence for a technology. If there is no management champion for the warehouse, strongly supportive users of the technology can convince management of the technology’s value.
Both management and end users must be convinced of the technology’s value if the project is to go forward.