ALTIRIS® pigments have significant implications for energy efficiency and custom color branding in coatings and polymers. ALTIRIS® infrared reflecting pigments reflect solar energy so that structures coated using ALTIRIS® pigments can stay cooler for longer, helping to reduce energy consumption used for air conditioning and reducing associated greenhouse gases. Polymers made using ALTIRIS® pigments can also reflect solar energy, helping to make them less prone to warping. Weathering tests using ALTIRIS® pigments have already shown exceptional performance across a spectrum of color formulations in the most durable systems.