promotion options such as in-store demonstrations, live sampling, and instant coupon
machines.38 Some supermarkets are selling floor space for company logos and experimenting
with talking shelves. P-O-P radio provides FM-style programming and commercial messages
to thousands of food stores and drugstores nationwide. Programming includes a store-selected
music format, consumer tips, and commercials. Video screens in some stores allow for
TV-type ads to be run.