keep doggedly at it, was his second secret. He liked to move at his own pace and thus resisted all acquisitions (save for one turkish hazelnut company)and refused to be listed on the stock exchange. That way he kept the company as a family, one whose 4000 workers were treated so kindly that they never went on strike and when the alba factory was flooded in 1994, just before christmas, turned out with buckets and brooms to reopen it in 15 days