We analyzed the likely loss in productivity and estimated how such a loss might translate into a cost impact for the carriers and ultimately how that would cascade down into freight rates. Our analysis helped to clarify the counter measures that would be the most effective. The measure chosen pursued a reduction in the current free time provision; the time allocated for loading and unloading trucks without incurring penalties for delays. Our estimate of the net benefit of such a change was considerable. This might seem like a relatively simple solution, but at the time few other shippers or receivers were willing to take such a step.