The packaging it comes in is also quite nice – not AMEX Centurion welcome package nice, but then again, it’s not like this is a Noctilux which you may actually have purchased on the black Amex. Fuji has done this with many of their lenses and it brings a nice sense of occasion to the unboxing. It can sort of make you feel you have to baby the lenses, but given their build quality, I wouldn’t say you have to. They are sturdy. This lens, when shaken, still felt solid.